Cinephiles talk about the “MoviePass summer” with the same wistful nostalgia as hippies recalling the Summer of Love, like it’s an impossible dream so utopian that it might have been a collective hallucination. But there were a handful of people within the company who had long been sounding alarms about its unsustainable growth.

Inspired by Jason Guerrasio’s reporting for Business Insider, alongside Unrealistic Ideas and HBO: MoviePass, MovieCrash chronicles the origin story, meteoric rise and stranger-than-fiction implosion of the theatrical movie subscription app, MoviePass, as told through the eyes of the visionary co-founders.

The film details the unique challenges they faced in building the pop culture phenomenon, only to eventually find themselves cast aside, watching from the sidelines, as new executives seized control. The unveiling of the mind-boggling $9.95 plan came at the same time that MoviePass got in bed with big money, as an imminent need to grow its subscriber base motivated the deal with HMNY and the instatement of its CEO, Ted Farnsworth, in a key decision-making position. Along with the former Netflix executive Mitch Lowe, they wrested control of MoviePass from Spikes and Watt to enter a new era of profligate spending. Proving yet again, the illustration of how the racialized perception of the typical CEO – a hyper-confident, older white man – can be fatal when used as cover for bush-league incompetence while cleverer, harder-working colleagues continue to labor in obscurity.